Reviewed and updated
Reputation management is the organised process of listening to customer feedback, responding appropriately, resolving service concerns and strengthening how a business is understood and trusted.
Direct answer
Reputation management is the organised process of listening to customer feedback, responding appropriately, resolving service concerns and strengthening how a business is understood and trusted.
Quick summary
What to know
Reputation work is strongest when customer experience, communication and management visibility are connected rather than handled as separate tasks.
Businesses should offer fair access to public review options and avoid practices that selectively direct only positive customers to public platforms.
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Relevant Trendad solution
Trendad can assess this area privately and recommend an appropriate path based on the business context.
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