Privacy-aware measurement

How Trendad measures website journeys.

Trendad uses a consent-first measurement architecture. Optional analytics is disabled by default and no external analytics script is requested before a visitor chooses analytics.

Measurement status

Your current analytics choice

Optional measurement stays disabled until you accept it. Changing the choice affects future interactions only.

Current choice: Essential storage only
Provider state: No external analytics identifier is configured

What may be measured

With analytics consent, the website may measure page views, button selections, language changes, form starts, prepared email requests and limited campaign parameters such as source, medium and campaign.

What is not collected by the static forms

Public forms prepare an email locally. Trendad does not receive the form fields through a website database or API, and the website cannot verify that the visitor sent the email.

Campaign attribution

When analytics is accepted, selected campaign parameters may be stored for the current browsing session and attached to analytics events. The form may also include that context in the prepared email so Trendad can understand how the enquiry began.

Provider activation

The code supports an optional analytics measurement identifier. When no identifier is configured, no external analytics provider loads. When configured, loading still depends on analytics consent.

Your control

Visitors can accept analytics, continue with essential storage only, or change the choice later from the website footer. Withdrawing analytics prevents new optional analytics activity on future page interactions.

Public event catalogue

What the website can measure after consent

Events describe navigation and conversion stages. Form-field values, message text and contact details are never added to analytics events.

Navigation

Understand the pages and language journeys that visitors choose.

page_view
language_change
scroll_depth
outbound_link

Conversion

Understand movement between the five public request routes without treating a prepared email as delivered.

cta_click
conversion_route_select
form_start
request_prepared
form_abandon

Experience

Observe aggregated loading and interaction quality and detect technical failure categories.

web_vital
page_error
resource_error

Attribution

Preserve limited campaign context for the current session after consent.

utm_source
utm_medium
utm_campaign
referrer_host