Topic

Search and AI Visibility

Practical guidance for helping search engines and AI systems understand, retrieve and represent business information accurately.

02 / 09

Search and AI Visibility9 min read

SEO, GEO and AEO: what is the difference?

SEO improves discoverability in search results, AEO prepares information for direct answers, and GEO strengthens how a brand may be understood and represented in generative systems.

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03 / 09

Search and AI Visibility8 min read

How AI systems understand a business online

AI systems form a view of a business by connecting names, services, locations, people, content and external references across multiple sources.

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